Still using yellow pages, billboards, and a five year old website?
Do you have a strategic plan to leverage online data and create content to attract new customers?
The shotgun approach to marketing is dead.
Inbound is using a laser to focus on the right people with the right content at the right time.
Define clear goals and timelines. Know exactly what and how success will be measured. Establish ROI targets and hold your team accountable.
Literally everywhere! People share their lives on LinkedIn, Facebook, web browsers… if it’s online, they’re sharing it.
Salesforce, HubSpot, Google AdWords/Analytics, and Facebook harvest tons of data and make it available to anyone with the knowhow to slice and dice it.
Are you using data to micro-target your
ideal customers and outmaneuver your competition?
They’re searching for your products and services right now.
By the time your sales team calls them, they’ve already done 85% of their research.
Are you nurturing them along their buyer’s journey? Sharing valuable tips and ideas to build their trust? Are they adding you to their short list when they’re ready to buy?