An Epic Story
A plan that establishes the why, what, and who of a marketing project.
One Metric That Matters
A single, numerical goal pursued aggressively by Modthink and the client.
Sprint
A period of 2-4 weeks in which we work diligently to deliver a single package of content or unit of work.
Scrums
A daily, 15-minute meeting used for accountability, transparency, and coordination.
Product Reviews
An opportunity at the end of each sprint to present content and results to clients.
Retros
A meeting at the end of each sprint when Modthinkers identify successes and opportunities for improvement.
