Agile Marketing

It's marketing. Modified.

What is Agile Marketing?

Together, Modthink and its clients practice Agile Marketing. Agile is a project management process emphasizing speed, adaptability, focus, transparency, and involvement.
Borrowing heavily from agile processes used by software development teams, Agile Marketing is unabashedly client-focused and results-driven. 
Modthink - Photo of people writing on whiteboard to convey agile marketing

Modthink’s approach to Agile Marketing emphasizes:

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An Epic Story

A plan that establishes the why, what, and who of a marketing project.

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One Metric That Matters

A single, numerical goal pursued aggressively by Modthink and the client.

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Sprint

A period of 2-4 weeks in which we work diligently to deliver a single package of content or unit of work.

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Scrums

A daily, 15-minute meeting used for accountability, transparency, and coordination.

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Product Reviews

An opportunity at the end of each sprint to present content and results to clients.

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Retros

A meeting at the end of each sprint when Modthinkers identify successes and opportunities for improvement.

         And it’s all for one purpose: to drive results for clients.

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