It's marketing. Modified.
What is Agile Marketing?
Together, Modthink and its clients practice Agile Marketing. Agile is a project management process emphasizing speed, adaptability, focus, transparency, and involvement.
Borrowing heavily from agile processes used by software development teams, Agile Marketing is unabashedly client-focused and results-driven.
Modthink’s approach to Agile Marketing emphasizes:
An Epic Story
A plan that establishes the why, what, and who of a marketing project.
One Metric That Matters
A single, numerical goal pursued aggressively by Modthink and the client.
A period of 2-4 weeks in which we work diligently to deliver a single package of content or unit of work.
A daily, 15-minute meeting used for accountability, transparency, and coordination.
An opportunity at the end of each sprint to present content and results to clients.
A meeting at the end of each sprint when Modthinkers identify successes and opportunities for improvement.
And it’s all for one purpose: to drive results for clients.