Inbound Marketing

Why be pushy when you can be helpful?

What is Inbound Marketing?

In the digital age, customers have the power. They can dictate how and when companies communicate with them. As a result, pushy, interruptive, “outbound” methods of marketing have fallen out of favor with consumers and organizations alike. And we say...about time.   

If outbound marketing is a megaphone, inbound marketing is a magnet. Inbound pulls potential customers to your organization and its digital properties through valuable, relevant, entertaining content. You know, stuff people want.

Modthink - Inbound Marketing two people having a discussion

Inbound Marketing emphasizes:

Modthink - Discovery icon with magnifying glass on laptop

Discovery

Outbound marketing is about finding; inbound marketing is about getting found.

Modthink - Leading with Value icon of hand with dollars

Leading With Value

If you build it they will come. Offer something of value, and customers will come to you.

Modthink - Content Marketing Icon

Content

Blog posts. Graphics. Videos. Podcasts. Content draws in; sales pitches push away.

No wonder customers love inbound. It's more honey than vinegar.

Recent Blogs

Podcasts Blew Up During The Pandemic. What’s Next in 2022?

Podcasts Blew Up During The Pandemic. What’s Next in 2022?

Read More
5 Things To Do Next Time You Post on LinkedIn

5 Things To Do Next Time You Post on LinkedIn

Read More
Keyword Metrics for Beginners and How to Use Them

Keyword Metrics for Beginners and How to Use Them

Read More