Why be pushy when you can be helpful?
What is Inbound Marketing?
In the digital age, customers have the power. They can dictate how and when companies communicate with them. As a result, pushy, interruptive, “outbound” methods of marketing have fallen out of favor with consumers and organizations alike. And we say...about time.
If outbound marketing is a megaphone, inbound marketing is a magnet. Inbound pulls potential customers to your organization and its digital properties through valuable, relevant, entertaining content. You know, stuff people want.
Inbound Marketing emphasizes:
Outbound marketing is about finding; inbound marketing is about getting found.
Leading With Value
If you build it they will come. Offer something of value, and customers will come to you.
Blog posts. Graphics. Videos. Podcasts. Content draws in; sales pitches push away.