Inbound Marketing

Why be pushy when you can be helpful?

What is Inbound Marketing?

In the digital age, customers have the power. They can dictate how and when companies communicate with them. As a result, pushy, interruptive, “outbound” methods of marketing have fallen out of favor with consumers and organizations alike. And we say...about time.   

If outbound marketing is a megaphone, inbound marketing is a magnet. Inbound pulls potential customers to your organization and its digital properties through valuable, relevant, entertaining content. You know, stuff people want.

Modthink - Inbound Marketing two people having a discussion

Inbound Marketing emphasizes:

Modthink - Discovery icon with magnifying glass on laptop

Discovery

Outbound marketing is about finding; inbound marketing is about getting found.

Modthink - Leading with Value icon of hand with dollars

Leading With Value

If you build it they will come. Offer something of value, and customers will come to you.

Modthink - Content Marketing Icon

Content

Blog posts. Graphics. Videos. Podcasts. Content draws in; sales pitches push away.

No wonder customers love inbound. It's more honey than vinegar.

Recent Blogs

Inbound vs. Content Marketing: Is There Really a Difference?

Inbound vs. Content Marketing: Is There Really a Difference?

Read Blog
Thought Leadership Marketing 101: Why It Works for Colleges

Thought Leadership Marketing 101: Why It Works for Colleges

Read Blog
Case Study: How One Academic Program Became #1 in the Nation

Case Study: How One Academic Program Became #1 in the Nation

Read Blog