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Data-Driven Marketing

Numbers don't lie. So we listen to them.

What is Data-Driven Marketing?

If you don't measure your marketing, it's like it didn't happen. Yet too much marketing, while creative and even digitally sophisticated, fails to make a dent because no one is keeping an eye on the numbers. 

Data-Driven Marketing emphasizes:

  • Comprehensive data-collection

  • Thorough analysis

  • Actionable insights

Modthink watches the numbers to tell us what's working, what isn't, and how to continually improve our marketing efforts.

Modthink - Data-Driven Marketing analytics dashboard on an iPad

Inside Data-Driven Marketing

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Comprehensive Data-Collection

Using tools like Google Tag Manager, Facebook Pixel, and Google Analytics, we consolidate far-flung data into one convenient place.

Modthink - Thorough Analysis icon hand with dollar coins

Thorough Analysis

We filter mounds of data to make magic happen. Tools like Excel, R, and Python help us know your marketing is returning a solid ROI.

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Actionable Insights

Through real-time dashboards, we and our clients monitor campaign performance and adjust our tactics to get the best results.

Together, these steps help us stay on-track and even pioneer new paths. We listen to the numbers.

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