Numbers don't lie. So we listen to them.
What is Data-Driven Marketing?
If you don't measure your marketing, it's like it didn't happen. Yet too much marketing, while creative and even digitally sophisticated, fails to make a dent because no one is keeping an eye on the numbers.
Data-Driven Marketing emphasizes:
Modthink watches the numbers to tell us what's working, what isn't, and how to continually improve our marketing efforts.
Inside Data-Driven Marketing
Using tools like Google Tag Manager, Facebook Pixel, and Google Analytics, we consolidate far-flung data into one convenient place.
We filter mounds of data to make magic happen. Tools like Excel, R, and Python help us know your marketing is returning a solid ROI.
Through real-time dashboards, we and our clients monitor campaign performance and adjust our tactics to get the best results.